This image is Copyright © 2022 Sam Black. All rights reserved.

samblackdzn

/sæm blæk dɪˈzaɪn/

Creative design, 3D graphics
and motion by Sam Black.

samblackdzn

/sæm blæk dɪˈzaɪn/
Creative design, 3D graphics and motion by Sam Black.
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J.W. Lees

Cask Ale


In response to a brief set by squad.co, as part of a University project. J.W. Lees cask ale rebrand was targeted towards the ‘younger’ drinker generation, to educate and excite them about the unique and tasty flavours that traditional ‘real cask ale’ brew has to offer.

J.W. Lees cask ale had to become a powerful symbol for what it means to be a modern craft beer drinker who demands flavour.
Project Type

Branding
Client
J.W.Lees
Year

2020
Institution
SQUAD.Co
Publications
Posters (x4)
Pump Clips (x3)
Accreditation (x1)





The re-brand focuses on the traditional spiral copper kettle — ones used to originally brewed cask ale. This silhouette graphic of the kettle acts as an accreditation / certification of authentic cask ale brewing and therefore a powerful ‘seal of approval’ symbol, directly linked to the J.W. Lees cask ale brand.
Accompanied by this are three modern concept flavours for ales — using citrus fruits similar to other popular brands of IPA’s.

Complete project documentation here

24–03–2021

All Rights Reserved © 2022 Sam Black